Playful Self

 

My Role: Ideation/UX/3d modeling/Physical Prototyping/Installation

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Playful Self is an interactive exhibition piece for the Dublin Science Gallery which illustrates our research on a future of “biometric body data transfer”.

In the exhibition, visitors can interact with objects which, when touched, instantly receive their personal body data and reflect it immediately in different ways.


In the future we can assume that all biometrics of our body will be available instantly or continuously. Most objects around us will listen to our “body data” and react accordingly.

Our installation encourages visitors to experience such a future, so that they might become more aware of the objects around them and consider if those objects could or should be listening.

WHO
Alex Rothera & Jimmy Krahe 

WHAT
Interactive Installation

WHERE 
Installation for Dublin Science Gallery
Transnatural Art & Design
Dutch Design Week

PRESS 
Wired
Fast Company
NPR
KPBS

 

Magic Bench

 

My Role: 3d Modeling/Documentation/Ideation/UX/Testing

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Magic Bench a combined augmented and mixed reality experience, but not the type that involves wearing a head-mounted display or using a handheld device. Instead, the surroundings are instrumented rather than the individual, allowing people to share the magical experience as a group.

People seated on the Magic Bench can see themselves in a mirrored image on a large screen in front of them, creating a third person point of view. The scene is reconstructed using a depth sensor, allowing the participants to actually occupy the same 3D space as a computer-generated character or object, rather than superimposing one video feed onto another.

The bench itself plays a critical role, not only does it contain haptic actuators, but it constrains several issues in an elegant way. We know the location and the number of participants, and can infer their gaze. It creates a stage with a foreground and a background, with the seated participants in the middle ground. It even serves as a controller; the mixed reality experience doesn’t begin until someone sits down and different formations of people seated create different types of experiences.”

Our mantra for this project was ““Hear a character coming, see them enter the space, feel them sit next to you.”

WHO
Disney Research

WHAT
Interactive Installation

WHERE 
SIGGRAPH 2017
Grace Hopper 2017
Google SPAN 2017

PRESS 
Wired
Variety
Disney Weddings

 

Spotify Meal Mix

 

My Role: Research/Ideation/UX/Testing

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“Spotify Codes” is a simple and robust, but underutilized, feature.

“Spotify Codes” is a simple and robust, but underutilized, feature.

We set up live cooking tests, complete with recipe, ingredients and scannable playlist. The impressions we very positive.

We set up live cooking tests, complete with recipe, ingredients and scannable playlist. The impressions we very positive.

What if Music playlists could be personalized and curated with recipes to help people stay more engaged while preparing their meals?

While researching Spotify how is used fitness space. We were reminded the key peak experience of being in the zone. We wondered if we could use music in a similar way to help people get, and stay, “in the zone” while cooking.


Recipe Codes

Meal mix allows HelloFresh subscribers to add curated music to the cooking experience by using the Spotify app to scan printed codes on the physical recipe cards included in every HelloFresh box.

Curated Music Playlists
Once the code has been scanned, Spotify retrieves a specific playlist tailored and timed to the specific recipe. Leveraging Spotify’s vast music library and personalization algorithms this playlist can be further personalized by automatically swapping existing songs with ones that better align with the listeners past Spotify preferences.

Signature Artists
In the spirit of Spotify’s mission of music discovery. Artist, chefs and other public personalities could create “signature playlists” to pair their favorite music and recipes. They could even provide conversational interludes to make the experience more personal and intimate.

Sharing Playlists
Digitally sharing playlists on Spotify and recipes HelloFresh is already very easy. With this integration of the Spotify Codes and the HelloFresh recipe cards sharing music and recipes in real life is as easy as handing them to someone.

Everybody Wins
Home cooking is a mostly untapped niche for music curation. HelloFresh is the most popular meal kit service with 1.84 million active subscribers. HelloFresh would benefit from access to Spotify’s 83 million active users and might pay a premium for ad placement and exclusives incentives promote adoption. Spotify would benefit from the ad revenue, from cornering another niche listener group and providing another novel feature that differentiates it from is competition.


More Details
For a more detailed look at our design process and some excellent visual design work by an excellent designer check out my partner’s case study.

WHO
James Krahe & Jeremy Stokes

WHAT
Branded Experience Concept

WHERE 
VCU Brandcenter

 

UFC Fight-Bot

 

My Role: UX/Research/Design Strategy/Chatfuel Prototyping

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“How can the UFC use conversational interfaces to slow steady rise in the median age of its fanbase?”

The median age of the UFC viewership has been steadily rising over the last several years from roughly 37 years old to the current age of 49. This suggests that the younger demographics aren’t connecting with the sport. To help initiate new and casual fans we created a chatbot that employs an offbeat personality and humor to make the sport more approachable. Our chatbot emphasizes on fighter stories and offers would offer a comprehensive fight companion that that guides users through events at the depth and speed they are comfortable with.

Personality

Not all interactions need to be about MMA as long as the conversation always circles back.

“George” is the fun (not creepy) uncle who gives great high fives and is always trying to get you to watch UFC. He is always stoked to keep up to date on all the fights and fighters. George is a character with a life outside of your conversations. During your chats he may pepper in details of his past, his current worries or bodily ailments, or his wife who thinks the UFC has gone soft. Conversations with you are the highlight of Georges humorously ordinary and adorably tragic existence.

Fighter Stories

The fighters are the UFC’s biggest asset. Personal stories and human drama is what allows casual/new fans to anchor themselves to the sport. Through interviews we found that most fans of combat sports only follow a small number of athletes with regularity. Our chatbot to introduces fans to fighters and the roads they took to get to the octagon. New and casual fans who can over come the hesitation caused by the violence and complexity of the sport by connecting to the human drama.

Fight Companion

Fans, new and old, want to know what happened in the fights they missed. Younger demographics may not have the money or time for PPV or cable fight nights. For those that want to dive deep, there are options for minute to minute recaps, fighter stats and insights into the nuances of the sport. For those in a hurry or more casual fans, video highlights and

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WHO
James Krahe, Ynes Bouck & Daniel Huffine

WHAT
Branded Experience Concept

WHERE
VCU Brandcenter

 

Build A Warrior

 

3d modeling/Prototyping/Puzzle Design

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Build a Warrior is a two-part interactive installation which was incorporated in the Terra Cotta Warriors of the First Emperor exhibition at the Franklin Institute in Philadelphia and the Pacific Science Center in Seattle.


Build A Warrior

This interactive piece let visitors build their own terra cotta warrior using parts that snap together magnetically. The archeological record shows that the warriors were produced from standard arms, legs and torsos which were crafted with reusable molds. Visitors piece together their own warrior, or replicate one of the four that we provide the parts for.

Reassemble a Warrior

This interactive piece let visitors pretend to be an archeologist, reassembling artifacts from broken fragments. It is a full scale three dimensional puzzle of a head of a warrior, and a shoulder.

During this project, I worked closely with the Franklin Institutes talented experience designer, Ethan Frier, to refine the design and complexity of the digital models for the 3d printed pieces. All the parts were printed in high resolution on an SLA printer and snap together using polarized magnets that only let certain parts attach in the right orientation. 



WHO
Ethan Frier & Jimmy Krahe

WHAT
Interactive Installation

WHERE 
The Franklin Institute
Pacific Science Center